Corporate social responsibility means holding one’s corporation accountable to key stakeholders, employees, and the larger public—it is the duty of any organization to be conscious of its impact and the ripple effect of business decisions. One way to enact corporate citizenship is through ethical persuasive messages. Persuasion is different from manipulation in that the goal is to meet the needs of both parties in the transactional communication.
In this webinar, participants will learn about the TARES test for ethical persuasion, a checklist for professional communication that ensures the means of a persuasive appeal (how it is crafted in the immediate micro sense) match the ends (the greater moral goal of the organization, like equality, in a macro sense). The TARES Test consists of five principles: Truthfulness (of the message), Authenticity (of the persuader), Respect (for the persuadee), Equity (of the persuasive appeal) and Social Responsibility (for the common good). Attendees of this webinar will be better equipped to communicate both ethically and persuasively for the greater social good.